As a group research the theory of, and find your own examples of semiotics. This task is short to allow you maximum time to develop an understanding of this complex area of cultural understanding. Use the group to organize discussion sessions on this topic. Use the crit. to present the process.
From this task , I know what difference between signifier and signified ? What is SEMIOTIC THEORY ?
What is SEMIOTIC THEORY ?
Based on “semiosis,” the relationship between a sign, an object, and a meaning. The sign represents the object, or referent, in the mind of an interpreter. “Interpretant” refers to a sign that serves as the representation of an object. Signs can be verbal (words) or nonverbal.
According to C. Morris, people are interpreters of signs. Signs have three factors that guide interpretation:
The DESIGNATIVE aspect directs to interpreter to a particular object.
The APPRAISIVE aspect highlights object qualities, enabling evaluation.
The PRESCRIPTIVE aspect directs one to respond in specific ways.
Semiotics - Signs and Meanings
According to Morris, human action involves signs and meanings in three ways:
· The perception stage - the person becomes aware of a sign.
· The manipulation stage - the person interprets the sign and decides how to respond to it.
· The consummation stage - the person responds.
Semiotics - Signs and Values
Three signs ands values connections:
· Detachment - the person or system maintains autonomy (independence).
· Dominance - The person or system takes precedence over, controls, or dominates another person or system.
· Dependence - The person or system needs, is controlled by, or dominated by another person or system.
Signs, Symbols, Semiotics
· Every sign has meaning and the potential for multiple meanings.
· Multiple meanings are socially and culturally influenced.
· Signs have both denotative and connotative meanings.
What difference between signifier and signified ?
Signifier
The signifier is the pointing finger, the word, the sound-image.
A word is simply a jumble of letters. The pointing finger is not the star. It is in the interpretation of the signifier that meaning is created.
Signified
The signified is the concept, the meaning, the thing indicated by the signifier. It need not be a 'real object' but is some referent to which the signifier refers.
The thing signified is created in the perceiver and is internal to them. Whilst we share concepts, we do so via signifiers.
Whilst the signifier is more stable, the signified varies between people and contexts.
The signified does stabilize with habit, as the signifier cues thoughts and images.
The relationship chart of signifier and signified
For example :
When you see the dark clouds , you will think of rain coming soon .
Our research the sign:
Malaysia flag
India food use banana leaf instead of bowl
We choose present:
1. Peach blossom
Peach blossom
signifier - plant
Bird's nest soup
signifier - bird's nest
Denmark birthday cake
signifier-cake
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