Proposal-1
Fashion is a kind of
lifestyle
My view in fashion
Fashion is a breakthrough of
the tradition. It is a idea full of creative and innovation. Stylish is not
only about dressing or the outlook of a hardware. The more critical point is
the new way of thinking or concept.
Problem
Many people are asking for
more trendy fashion without thinking, such as those not mature teenager and
shopping addict. They are chasing the trendy stuff without thinking. They do
not understand the real meaning of trendy and fashion. Stylish or trendy is all
about innovation and creation not following the others. At the same time, this
behaviour cause them into trouble, including economical and psychological
problems.
Target Audience
Not mature teenager
Shopping addict
Women
Objectives
Hope people to understand
what is fashionable.
And hope that they can
continue to chase fashion, like fashion.
Let people know the more
critical point is the new way of thinking or concept.
The campaign
Animation video
The story:
Long long time ago, there is
a litter girl and she is very smart. The little girl love beautiful things, she
tried did some design, but her family against her. Because the litter girl’s
family was not rich, the little girl need to work together to support their
families.
One day, the little girl
cried by the window and very sad. Suddenly the little fairy come to her side,
and the fairy game to know a place in the little girl things. She was very sympathetic
to her, so fairy conjure up a lot of beautiful things for little girl. The
little girl very happy. Them created a lot of beautiful clothes, and little
fairy magic to those clothes, let them flout up, and she changed her family
life. And were invite to attend a
campaign of fashion.
Posters
Fashion accessories
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