The Use of type in Fashion Field

Introduction:

Text The art of typography (the design of font and type) is seeing an upsurge in the world of design. In a visual merchandising context, typography can be used to provide information and/or feature as part of the decoration and backdrops. (Sarah Bailey, Jonathan Baker. February 2014)

An exploration of the world of fashion covers history, production, design, innovation, advertising, psychology, geography, and influence. (Christopher Breward. April 2003)

In the European culture of the 1950s, Helvetica was 'functional'; in America in the 1970s it was 'classy'; and in 1980s Britain it ... was known as the designer decade, and designers were the heroes of both popular and high culture and fashion. (Simon Downs. March 2013)

figure 1: Fashion fonts by Yvette yang

Japanese designer Masashi Kawamura:

Masashi Kawamura is a creative director and the founder of PARTY, a creative lab based in Tokyo and New York, which believes that "new creations are born from new creative process".

figure 2: Designer Masashi Kawamura

Masashi Kawamura has found a beautiful way to mix typography and couture with the ‘T’ Shirt line. As his site describes so well - ‘T’ shirts are T shirts that was designed to have the silhouette of 5 famous typefaces; Helvetica, Caslon, Baskerville, Courier, and Cooper Black.

In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.

In the designing process of these shirts, researcher aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, the researcher feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.

figure 3: Masashi Kawamura designed Courier font

figure 4: Masashi Kawamura designed Baskerville font

figure 5: Masashi Kawamura designed Cooper Black font

Problem statement:

Develop animation technique, exploring type and fashion to create an animation. Because many people are asking for more trendy fashion without thinking, such as those not mature teenager and shopping addict. They are chasing the trendy stuff without thinking. They do not understand the real meaning of trendy and fashion. Stylish or trendy is all about innovation and creation not following the others. So this project can make hope people understand fashion can be changeable, and the more critical point is the new way of thinking or concept.

Method:

use variety of clothes and accessories put them into the shape of a font, and try different shapes.

Form now, the reseaecher need to do research a lot about fonts and fashion design to make sure my animation will be interesting and appealing.

Doing the experiment about stop motion using clothes and accessories before running the animation project.

Animation objective:

This project hope people can understand Fashion is a breakthrough of the tradition. It is a idea full of creative and innovation. Stylish is not only about dressing or the outlook of a hardware. The more critical point is the new way of thinking or concept. so researcher hope this animation can touch people. The researcher will use my clothes designed different letter modeling, the shape like a letter T or something else. They are constantly changing. The researcher want to show Fashion is ever-changing.

Pre-production:

Idea

Fashion is a kind of lifestyle

· Fashion is a breakthrough of the tradition. It is a idea full of creative and innovation. Stylish is not only about dressing or the outlook of a hardware. The more critical point is the new way of thinking or concept.

· Many people are asking for more trendy fashion without thinking, such as those not mature teenager and shopping addict. They are chasing the trendy stuff without thinking. They do not understand the real meaning of trendy and fashion. Stylish or trendy is all about innovation and creation not following the others. At the same time, this behaviour cause them into trouble, including economical and psychological problems.

· For Not mature teenager

· Shopping addic

· Women

Hope people to understand what is fashionable and let people know the more critical point is the new way of thinking or concept.

The story

Long long time ago, there is a litter girl and she is very smart. The little girl love beautiful things, she tried did some design, but her family against her. Because the litter girl’s family was not rich, the little girl need to work together to support their families.

One day, the little girl cried by the window and very sad. Suddenly the little fairy come to her side, and the fairy game to know a place in the little girl things. She was very sympathetic to her, so fairy conjure up a lot of beautiful things for little girl. The little girl very happy. Them created a lot of beautiful clothes, and little fairy magic to those clothes, let them flout up, and she changed her family life. And were invite to attend a campaign of fashion.

Experiment:

Experiment use variety of clothes and accessories put them into the shape of a font, and try different shapes. Maybe can be T, F, L etc....