Tuesday, 24 September 2013

GD3 Social Campaign

Drink&drive

Driving under substances abuse became more and more frequent nowadays and one of the most used substances was will always. Be alcohol. 
Alcohol is now days really popular among the younger. Teenagers this days lack more and more awareness and misunderstand the meaning of responsible with life. Parties became bigger with more music, more people and tragically more alcohol, teenagers are even addicted to alcohol, a good party is judged nowadays by the number of drunk people at the end of it. They don't value life anymore, driving after drinking is really dangerous, for others as much as for the driver himself.

System data analysis:
I did a research. In China drink driving is mostly middle-income people, and most of them are males.
Each year
 mortality because of alcohol: 75.6%
 mortality because of drunken driving: 24.4%

Investigate the causes GUI:
For drink driving, most of them are young people, they are in the career development period. And they not like boos have driver. after party they will go home by self.


Against the crowd:
Young people.

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