BRIET1: LAYOUT AND GRID (GRAPHIC DESIGN2(1))

What is grid ?

     Grid is a structure made up of vertical and horizontal lines which is used as a guide line for lay-outing. Designers need grid system as a referencing lines for making their designs more aligned, focused and beautiful for the viewers. A good design will be always the combination of both grid system and lay-outing.
     Combination of number of vertical and horizontal lines make column. One column of a grid system in a work space is called a unit.

What is layout?  

Layout is the sizing, spacing and aligning of contents in a particular work space. Designers composite and layout a design using grids.

Why designer need grid system ?

We need grid design because we do not know what a better solution to our design. Sometime like our newspaper need formal grid to print , then will show clear information to visitor .

Where grid is used ?

Grid is used on Wed base , Print base and Time base .

Wed base and time base are belong to online section . Print base is belong to offline section . For example : online section maybe likes tv , movie , phone , web , tablet are all of screen . Offline are magazine , newspaper , book , poster and t-shirt .

Grid system in web design

Grid system in print design

Layout dependent on the grid about advantage and disadvantage

Advantage

Makes design simple and predictable to navigate

Helps to create good focus points

Viewers can grab the entire content in a design more faster.

Will be systematic

Disadvantage

Following grid and its rules always result in a common design style .

Designer cant explore there ideas out of box .

Reference image

Sketches and Development

Animation

Some background of Flach.

Animation

Some sketches of illustrator.

TASK 3: SEMIOTIC THEORY (VT 2006 VISUAL COMMUNICATION AND CULTURAL MEANING)

As a group research the theory of, and find your own examples of semiotics. This task is short to allow you maximum time to develop an understanding of this complex area of cultural understanding. Use the group to organize discussion sessions on this topic. Use the crit. to present the process.

From this task , I know what difference between signifier and signified ? What is SEMIOTIC THEORY ? 

What is SEMIOTIC THEORY ?

Based on “semiosis,” the relationship between a sign, an object, and a meaning. The sign represents the object, or referent, in the mind of an interpreter. “Interpretant” refers to a sign that serves as the representation of an object. Signs can be verbal (words) or nonverbal. 

According to C. Morris, people are interpreters of signs.  Signs have three factors that guide interpretation: 

The DESIGNATIVE aspect directs to interpreter to a particular object. 

The APPRAISIVE aspect highlights object qualities, enabling evaluation. 

The PRESCRIPTIVE aspect directs one to respond in specific ways. 

Semiotics - Signs and Meanings 

According to Morris, human action involves signs and meanings in three ways:

· The perception stage - the person becomes aware of a sign.

· The manipulation stage - the person interprets the sign and decides how to respond to it.

· The consummation stage - the person responds.

Semiotics - Signs and Values 

Three signs ands values connections:

· Detachment - the person or system maintains autonomy (independence).

· Dominance - The person or system takes precedence over, controls, or dominates another person or system.

· Dependence - The person or system needs, is controlled by, or dominated by another person or system.

Signs, Symbols, Semiotics

· Every sign has meaning and the potential for multiple meanings.

· Multiple meanings are socially and culturally influenced.

· Signs have both denotative and connotative meanings.

What difference between signifier and signified ?

Signifier

The signifier is the pointing finger, the word, the sound-image.

A word is simply a jumble of letters. The pointing finger is not the star. It is in the interpretation of the signifier that meaning is created.

Signified

The signified is the concept, the meaning, the thing indicated by the signifier. It need not be a 'real object' but is some referent to which the signifier refers.

The thing signified is created in the perceiver and is internal to them. Whilst we share concepts, we do so via signifiers.

Whilst the signifier is more stable, the signified varies between people and contexts.

The signified does stabilize with habit, as the signifier cues thoughts and images.

The relationship chart of signifier and signified 

For example : 

When you see the dark clouds , you will think of rain coming soon .The dark clouds is signifier .The rain is signified .

Our research the sign:

Malaysia flag

Chopsticks

Use right hand catch food for eating

India food use banana leaf instead of bowl 

Peach blossom

Bird's nest soup 

Head scarf

Denmark birthday cake

We choose present:

1. Peach blossom

2.Bird's nest soup

3.Denmark birthday cake

Peach blossom

signifier - plant

signified-lucky,will get a good love, peace ,Family harmony

Bird's nest soup

signifier - bird's nest 

signified-good for skin,medicine

Denmark birthday cake

signifier-cake

signified-denmark tranditional food , denmark people birthday 

Cultural

Task 4 : cultural research (VT 2006 VISUAL COMMUNICATION AND CULTURAL MEANING)

Last week we went to KLCC to observed some cultures. So I chose to take photos to record these cultural.

For example : Tourism Culture , Deepavali Culture and selfie Culture ect.

Tourism Culture :

Travel allows us to see something more . They will get lots of different cultures through their tourism .

Show pic :

They shot photos to record their travel . Like memory image collection .

Deepavali culture:

Deepavali is a national public holiday in India, Sri Lanka, Nepal, Mauritius, Fiji, Malaysia and Singapore. The Sanskrit word Deepavali means an array of lights. As the knowledge of Sanskrit diminished, the name was popularly modified to Diwali, especially in northern India.

Show pic:

selfie culture:

With the popularity of digital cameras as well as Internet users network applications, the self-timer phenomenon spread also in the majority of Internet users, but self-timer what is the personality of the show or a vulgar behavior? I think Self-timer shot for yourself, watch yourself from different angles.

Show pic:

I choose to do a series of deepavali culture poster, because i want to more people can truly understand deepavali.