Monday, 19 March 2012

Discourse

My opinion about several issues in the development of China's animation industry


I recently read a lot about animation. Especially the article on the development of China's animation industry. I was very impressed that there are many problems in the development of China's animation industry. Such as inadequate funding, lack of market focus. The face of these deficiencies. Many people have suggested a different solution.
Firstly, animation development is the core of the development of animation industry. Animation is the animation industry leading. Only pay close attention to the animation studios production to bring the whole industry to prosperity.
Secondly, to rely on capital markets, and expand sources of funding. 
Animated film production industry become bigger and stronger. Capital market financing has become increasingly important. The same is true in the animation industry in developed countries. Even the Walt Disney Company, in some large projects, they also need  financing to complete. Therefore, the Chinese animation film production industry have as must have financial support and intervention.
Thirdly, pay attention to the market, attention to quality, to maximize benefits.
For animation, the quality is life, it is true. Even if the previously mentioned institutional issues, market issues, financial issues are resolved, but the poor cartoon quality can ruin everything. So, animation industry must comply with the "quality first, content is king" principle, to improve quality is the core of the revitalization of the animation industry.

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